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2. Production Acrostic

  • MAC
  • HELPC
  • CAO
  • HELP

3. Ownership -Production

  • Multi-platform production helps to optimise reach
  • How to find out where the audience is because of large amount
  • Better rewards for loyal customers

4. Ownership- Production

  • Easier to partner with other companies
  • Better rewards for loyal customers
  • Increased chance of profit
  • Harder to find where the audience are

5. Digital technology - Distribution

  • Cross industry/company
  • Audience can share through social media
  • Linking to other content
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