Media Terminology

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  • Created by: Clozza_g
  • Created on: 22-03-17 12:30
Anchorage
How meaning is fixed, as in how a caption fixes the meaning of a picture.
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Archetype
A universal type or model of character that is found in many different texts, e.g. anti-hero, hero-as-lover, loyal friend
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Audience
Viewers, listeners and readers of a media text. A lot of media studies is concerned with how audience use texts.
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Binary Opposites
The way opposites are used to create interest in media texts, such as good/bad, cowrd/hero, youth/age, black/white. One side of a binary pair is always seen by a particular society or culture as more valued over the other.
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Catharsis
The idea that violent and sexual content in media texts serves the function of releasing 'pent-up' tension aggression/desire in audiences.
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Censorship
Control over the content of a media text - sometimes by the government, but usually by a regulatory body like the British Board of Film Censors.
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CGI
Computer Generated Imagery. Refers to the (usually) 3D effects that enhance all kinds of still and moving images, from text effects, to digital snow or fire, to the generation of enitire landscapes.
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Consumer
Purchaser, listener, viewer or reader of media products.
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Context
Time, place or mindset in which we consume media products
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Conventions
The widely recognised way of doing things in particular genre
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Convergence
The way in which technologies and institutions come together in order to create something new. Cinema is the result of convergence of photography, moving image and sound.
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Demographics
Factual characteristics of population sample, e.g. age, gender, race, nationality, income, education
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Diegetic Sound
Sound whose source is visible on the screen.
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Non-diegetic Sound
Sound effects, music or narration which is added afterwards
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Enigma
A question in a text that is not immediately answered and creates interest for the audience - a puzzle the audience has to solve
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Genre
The type or category of a media text, according ro its form, style and content
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Hegemony
How controllers of the media use media to pursue their own political interest
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Hyperdermic Syringe Theory
The idea that media can 'inject' ideas and messages straight into the passive audience. This passive audience is immediately affected by these messages
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Ideology
A set of ideas or belifs whih are held to be acceptable by the creators of the media text, or alternative ideologies
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Indexical sign
A sign which has a direct relationship with something it signifies, such as smoke signifies fire.
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Institutions
The organiations which produce and control media texts such as the BBC
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Mise en Scene
Literally whats 'in the shot'. Everything that appears in the scene whcih helps the audience denote whats going on.
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Narrative Code
The way a story is put together within a text, traditionally equilibrium-disequilibrium, new equilibrium.
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News Values
Factors that influence whether a story will be picked for coverage
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Ownership
Who produces and distributes the media texts - and whose interest it ia
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Patriarchy
The structural, systematic and historical domination and exploitation
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Post Modernism
Anything that challenges the traditional way of doing things, rejecting boundaries and rigid genre distinctions.
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Representation
The way in which the media 'represents' the world around us in the form of signs and codes for audiences to read
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SFX
Special effects or devices to create visual illusions
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Stereotype
Representation of people or groups of people by a few characteristics e.g. blondes
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Still
Static image
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Sub-genre
A genre within a genre
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Two Step Flow Theory
The idea that ideas flow from mass media to opinion leadersm and from them to a wider population
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Uses and Gratifications
Ideas about how people use the media and what gratification they get from it. It assumes that members of the audience are not passive but take on an active role in interpreting and integrating media into their own lives.
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Other cards in this set

Card 2

Front

A universal type or model of character that is found in many different texts, e.g. anti-hero, hero-as-lover, loyal friend

Back

Archetype

Card 3

Front

Viewers, listeners and readers of a media text. A lot of media studies is concerned with how audience use texts.

Back

Preview of the back of card 3

Card 4

Front

The way opposites are used to create interest in media texts, such as good/bad, cowrd/hero, youth/age, black/white. One side of a binary pair is always seen by a particular society or culture as more valued over the other.

Back

Preview of the back of card 4

Card 5

Front

The idea that violent and sexual content in media texts serves the function of releasing 'pent-up' tension aggression/desire in audiences.

Back

Preview of the back of card 5
View more cards

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