Independent record labels
Virtual label: everything done online: promotion, distribution etc.
A&R: scouts who discover artists
Production: recording, mixing, editing
Distribution: getting the product to the consumer or shop. A range of download sites (iTunes, Amazon, streaming sites, label or artist websites) have cut out the middle man hence the retail crisis
Physical distribution: CDs as opposed to download
Exchange: buying and selling, retail and distribution
Marketing, promotion and publicity: big labels have more money to invest in TV, radio airplay, magazine, advertising, merchandising and video. However, a vital part of your case study is how your independent label does this.
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