Films

• $220 million budget 
• Over 2,000 effect shots 
• Pre-sold as based on successful comic book series 
• Range of different demographics 
• Superheroes 
• Marketing budget = $150 million 
• Long synergistic campaign 

• $15 million budget 
• $414 global box office revenue 
• Famous British stereotypes (private/humanised and colony friendship)
• Seesaw deals with key distribution partners i.e. The Weinstein Company (USA) and Momentum Pictures (UK)
• UK Film Council gives $1 million to help towards production  

• iMAX and 3D = exceeds technology of films like The King's Speech 
• 20th Century Fox as distributor = international marketing and distribution / distributed Star Wars = when see logo know there are successful film franchises behind it  
• Science fiction - big fan base 
• Teen-friendly rating - bigger audience than whiplash 
• Huge names and stars features : Charlize Theron = Snow White and the Huntsman ; Noomi Rapace = The Girl With the Dragon Tattoo and Michael Fassbender = X-men : First Class

Disney developed a range of multi-platform brands for HM :

• Tv series 
• Theatrically released film
• Soundtrack albums 
• Merchandise 
• Online games 

Toy Story Day on Disney Channel 

• Marvel Star Wars crossover comic book = promote both Star Wars and Marvel 
• ABC's Good Morning America featured a Star Wars themed segment 
• Star Wars premiered on Disney's subsidiary ESPN's Monday Night Football = market to older male audience & boosted ratings for programme by 13% 
• Star Wars attractions have been added to Disney Cruise Line ships 

• Disney bought Marvel Entertainment in 2009 - oversaw films such as Iron Man = built towards release of Avengers 
• Avenger's Alliance Facebook game = over 70 million users 
• ABC's Agents of S.H.I.E.L.D. = maintain interest until Avengers 2 

• Funded by Film Four and the BFi with a budget of £1.4 mill
• Working class boys, culturally and regionally specific and unknown actors for two lead roles
• Made £300,000 theatrically
• Supports BFI research that only 4% of low budget British films (under £2 mill) make a profit 
• Only opened on 35 UK screens 

• The film's budget of £316,000 was funded by Film 4's Film 4.0 division 
• Day-and-date release = released on 17 cinema screens , DVD, Blu-Ray , TOV and free-to-air TV through Film4 
• Views on Film4 for free = 400,000
• 10,000 bought/rented through VOD, DVD or Blu-Ray
• Made £50,000 in theatrical box office 
• 77% of cinema audience knew they could watch for free but wanted cinema experience 

• Chatroulette - talk to girl who becomes demonic 
• YouTube - reactions into one video uploaded gaining over 9 million views
• These sites helped the film to appeal to their target demographic of young adults 

• Groovin with Ken interview posted on YouTube
• Over 4 million views 
• Target adults and young people = YouTube perfect 

• Received funding from UK Film Council to support its use of social media to promote the film's release 
• 'Play with Fire' interactive game = 'investigate' FB friends then scores posted on friends FB news feed = passive advocacy 

• Website included a 'Race to the Box Office' page which users could score points every time they mentioned, liked or retweeted the film.
• In return, they would receive exclusive content 

• Ted2023 talk - Peter Weyland, Greek myth, "We are the Gods now", tells us next to nothing = unconventional, last shot of website 
• Weyland Industries website - about section "Sire Peter Weyland Memorial Library built in Washington DC" ; DOB = see who main audience are ;mystery and confusion promote website then film 
• Up against The Avengers , The Dark Knight Rises and the new Spider-man movie which are film franchises with well-known heroes = pre-fan base = mystery of marketing for P is important
• ID card - share to FB, geeky, uncool 
• #areyouseeingthis = people's excitement ; hashtag was number 2 trend in UK at one point 

• Reality Camera System by James Cameron and Vince Page = make Sony 3D-T = capture stereoscopic vision 
• Spectacular visual experience = highest worldwide box office gross with $2.7 billion
• Watched over 21 million times in the year of its release  

• DSLR cameras = more crew and lenses = not in budget 
• Filmic Pro app = increased control of focus, colour and image quality
• Anamorphic adaptor = widescreen 
• 3 iPhone 5s' = not notice being filmed = realism 
• Premiered at the Sundance Film Festival
• Limited cinema releases in US and UK making $700,000

• Demonstrates the benefits of digital distribution for indie films
• Planned to use a compressed window distribution strategy, coming out on DVD two weeks after theatrical release 
• However, the film was very well-received so they decided to delay VOD release = maximise theatrical box office makings 

• Netflix acquired the distribution rights for $12 million
• Limited theatrical release = made less than $100,000
• Most watched feature on Netflix worldwide during the first two weeks after its release reaching a global audience  
• Won a BAFTA for best actor

• DVD - alternative begins and endings, interviews , allowed you to connect smartphone to film to join the crew on their journey 
• iMax and HD Red Epic cameras = high quality a sci-fi fan would expect 
• Social media - TED 2023 had 20,000 likes on Fb and 6,000 retweets on twitter 
• Ultraviolent Cloud service = cheaper viewing price 

• Serious storyline which isn't relatable to everyone 
• Won the Oscar for the Best Short Film for 2016 Academy Awards
• Can buy for £1.49 SD or £1.99 HD = watch in comfort of own home and pay more for high quality