Films

HideShow resource information
  • Created by: Reema
  • Created on: 13-05-16 19:26

The Avengers - Media Ownership

  • $220 million budget 
  • Over 2,000 effect shots 
  • Pre-sold as based on successful comic book series 
  • Range of different demographics 
  • Superheroes 
  • Marketing budget = $150 million 
  • Long synergistic campaign 
1 of 20

The King's Speech (2010) - Media Ownership

  • $15 million budget 
  • $414 global box office revenue 
  • Famous British stereotypes (private/humanised and colony friendship)
  • Seesaw deals with key distribution partners i.e. The Weinstein Company (USA) and Momentum Pictures (UK)
  • UK Film Council gives $1 million to help towards production  
2 of 20

Prometheus (2012) - Media Ownership

  • iMAX and 3D = exceeds technology of films like The King's Speech 
  • 20th Century Fox as distributor = international marketing and distribution / distributed Star Wars = when see logo know there are successful film franchises behind it  
  • Science fiction - big fan base 
  • Teen-friendly rating - bigger audience than whiplash 
  • Huge names and stars features : Charlize Theron = Snow White and the Huntsman ; Noomi Rapace = The Girl With the Dragon Tattoo and Michael Fassbender = X-men : First Class
3 of 20

Hannah Montana/Disney - Convergence and Synergy

Disney developed a range of multi-platform brands for HM :

  • Tv series 
  • Theatrically released film
  • Soundtrack albums 
  • Merchandise 
  • Online games 
4 of 20

Toy Story 3/Disney (2010) - Convergence and Synerg

Toy Story Day on Disney Channel 

5 of 20

Star Wars/Disney (2015) - Convergence and Synergy

  • Marvel Star Wars crossover comic book = promote both Star Wars and Marvel 
  • ABC's Good Morning America featured a Star Wars themed segment 
  • Star Wars premiered on Disney's subsidiary ESPN's Monday Night Football = market to older male audience & boosted ratings for programme by 13% 
  • Star Wars attractions have been added to Disney Cruise Line ships 
6 of 20

The Avengers (2012) - Convergence and Synergy

  • Disney bought Marvel Entertainment in 2009 - oversaw films such as Iron Man = built towards release of Avengers 
  • Avenger's Alliance Facebook game = over 70 million users 
  • ABC's Agents of S.H.I.E.L.D. = maintain interest until Avengers 2 
7 of 20

The Selfish Giant/British film (2013) - Convergenc

  • Funded by Film Four and the BFi with a budget of £1.4 mill
  • Working class boys, culturally and regionally specific and unknown actors for two lead roles
  • Made £300,000 theatrically
  • Supports BFI research that only 4% of low budget British films (under £2 mill) make a profit 
  • Only opened on 35 UK screens 
8 of 20

A Field in England/British film (2013) - Convergen

  • The film's budget of £316,000 was funded by Film 4's Film 4.0 division 
  • Day-and-date release = released on 17 cinema screens , DVD, Blu-Ray , TOV and free-to-air TV through Film4 
  • Views on Film4 for free = 400,000
  • 10,000 bought/rented through VOD, DVD or Blu-Ray
  • Made £50,000 in theatrical box office 
  • 77% of cinema audience knew they could watch for free but wanted cinema experience 
9 of 20

The Last Exorcism (2010) - Viral Marketing

  • Chatroulette - talk to girl who becomes demonic 
  • YouTube - reactions into one video uploaded gaining over 9 million views
  • These sites helped the film to appeal to their target demographic of young adults 
10 of 20

Toy Story 3 (2010) - Viral marketing

  • Groovin with Ken interview posted on YouTube
  • Over 4 million views 
  • Target adults and young people = YouTube perfect 
11 of 20

The Girl Who Played With Fire (2009) - Social medi

  • Received funding from UK Film Council to support its use of social media to promote the film's release 
  • 'Play with Fire' interactive game = 'investigate' FB friends then scores posted on friends FB news feed = passive advocacy 
12 of 20

Veronica Mars (2014) - Social media marketing

  • Website included a 'Race to the Box Office' page which users could score points every time they mentioned, liked or retweeted the film.
  • In return, they would receive exclusive content 
13 of 20

Prometheus (2012) - Marketing

  • Ted2023 talk - Peter Weyland, Greek myth, "We are the Gods now", tells us next to nothing = unconventional, last shot of website 
  • Weyland Industries website - about section "Sire Peter Weyland Memorial Library built in Washington DC" ; DOB = see who main audience are ;mystery and confusion promote website then film 
  • Up against The Avengers , The Dark Knight Rises and the new Spider-man movie which are film franchises with well-known heroes = pre-fan base = mystery of marketing for P is important
  • ID card - share to FB, geeky, uncool 
  • #areyouseeingthis = people's excitement ; hashtag was number 2 trend in UK at one point 
14 of 20

Avatar (2009) - Digital production tech

  • Reality Camera System by James Cameron and Vince Page = make Sony 3D-T = capture stereoscopic vision 
  • Spectacular visual experience = highest worldwide box office gross with $2.7 billion
  • Watched over 21 million times in the year of its release  
15 of 20

Tangerine (2015) - Technological digital convergen

  • DSLR cameras = more crew and lenses = not in budget 
  • Filmic Pro app = increased control of focus, colour and image quality
  • Anamorphic adaptor = widescreen 
  • 3 iPhone 5s' = not notice being filmed = realism 
  • Premiered at the Sundance Film Festival
  • Limited cinema releases in US and UK making $700,000
16 of 20

It Follows (2015) - Proliferation

  • Demonstrates the benefits of digital distribution for indie films
  • Planned to use a compressed window distribution strategy, coming out on DVD two weeks after theatrical release 
  • However, the film was very well-received so they decided to delay VOD release = maximise theatrical box office makings 
17 of 20

Beasts of No Nation (2015) - Proliferation

  • Netflix acquired the distribution rights for $12 million
  • Limited theatrical release = made less than $100,000
  • Most watched feature on Netflix worldwide during the first two weeks after its release reaching a global audience  
  • Won a BAFTA for best actor
18 of 20

Prometheus (2012) - Proliferation of hardware and

  • DVD - alternative begins and endings, interviews , allowed you to connect smartphone to film to join the crew on their journey 
  • iMax and HD Red Epic cameras = high quality a sci-fi fan would expect 
  • Social media - TED 2023 had 20,000 likes on Fb and 6,000 retweets on twitter 
  • Ultraviolent Cloud service = cheaper viewing price 
19 of 20

Stutterer (2015) - Proliferation of hardware and c

  • Serious storyline which isn't relatable to everyone 
  • Won the Oscar for the Best Short Film for 2016 Academy Awards
  • Can buy for £1.49 SD or £1.99 HD = watch in comfort of own home and pay more for high quality 
20 of 20

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Section B resources »