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6. Production - P
- Platform
- Promotion
- Production
7. Ownership -Distribution
- Better rewards for loyal customers
- Harder to come up with new ideas
- Attract more advertisers
- Higher chances of mistakes
9. Marketing - M
- Multi-Platform
- Marketing
- Magazine
10. Digital technology - Distribution
- Cross industry/company
- Audience can share through social media
- Linking to other content
12. Digital technology - Marketing
- Cross platform promotion
- Direct distribution
- Optimised for mobile compatibility
16. Distribution - C
- Competition
- Content
- Cross ....