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6. Production - P

  • Platform
  • Promotion
  • Production

7. Ownership -Distribution

  • Better rewards for loyal customers
  • Harder to come up with new ideas
  • Attract more advertisers
  • Higher chances of mistakes

8. Distribution Acrostic

  • MAC
  • CAO
  • HELPC
  • OAK

9. Marketing - M

  • Multi-Platform
  • Marketing
  • Magazine

10. Digital technology - Distribution

  • Cross industry/company
  • Audience can share through social media
  • Linking to other content

11. Production Acrostic

  • MAC
  • HELP
  • HELPC
  • CAO

12. Digital technology - Marketing

  • Cross platform promotion
  • Direct distribution
  • Optimised for mobile compatibility

13. Production - E

  • Error
  • Easier
  • Efficient

14. Marketing Acrostic

  • MAC
  • HELPC
  • AB
  • ABC

15. Production - L

  • License
  • Likeable

16. Distribution - C

  • Competition
  • Content
  • Cross ....