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  • TOY STORY CASE STUDY
    • Pixar animation and Walt Disney Pictures
      • directed: John Lasseter
        • Buena Vista Pictures Distrbibution
      • november 1995
        • $30m budget
          • $362m takings
    • ownership
      • pixar was refused instead had 12.5 percent of profit
        • owned by disney
    • starting budget of $17m inadequate
    • technology
      • 400 computer models
        • motion controls
        • programme: MENY - set characters  into poses
      • sought within limits of live action film
    • vertical intergration
      • DIsney= conglomerate
        • own Pixar
        • one of the most famous movies made by Disney
    • CMC and synergy
      • $20M on advertising
        • burger king, pepsi co, payless shoe source $125 m in tied promotions
        • thinkway - produced toy banks of the characters
      • use of already existing toy Mr Potato Head
    • digital distribution
      • VHS copies of Cinderella trailer
        • disney channel- the making of Toy Story special (CMC)
    • marketing
      • merchandise: toy characters etc.
      • disney MGM studios daily toy story parade in Florida
        • used old media as made in 1995
    • exhibition
      • release in mainstream cinema
        • 3D re-release in 2009
          • $12,500,000 in its opening weekend
          • blu ray release in 2010

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