media case study
- Created by: Ellie Ricketts
- Created on: 11-05-16 09:36
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- TOY STORY CASE STUDY
- Pixar animation and Walt Disney Pictures
- directed: John Lasseter
- Buena Vista Pictures Distrbibution
- november 1995
- $30m budget
- $362m takings
- $30m budget
- directed: John Lasseter
- ownership
- pixar was refused instead had 12.5 percent of profit
- owned by disney
- pixar was refused instead had 12.5 percent of profit
- starting budget of $17m inadequate
- technology
- 400 computer models
- motion controls
- programme: MENY - set characters into poses
- sought within limits of live action film
- 400 computer models
- vertical intergration
- DIsney= conglomerate
- own Pixar
- one of the most famous movies made by Disney
- DIsney= conglomerate
- CMC and synergy
- $20M on advertising
- burger king, pepsi co, payless shoe source $125 m in tied promotions
- thinkway - produced toy banks of the characters
- use of already existing toy Mr Potato Head
- $20M on advertising
- digital distribution
- VHS copies of Cinderella trailer
- disney channel- the making of Toy Story special (CMC)
- VHS copies of Cinderella trailer
- marketing
- merchandise: toy characters etc.
- disney MGM studios daily toy story parade in Florida
- used old media as made in 1995
- exhibition
- release in mainstream cinema
- 3D re-release in 2009
- $12,500,000 in its opening weekend
- blu ray release in 2010
- 3D re-release in 2009
- release in mainstream cinema
- Pixar animation and Walt Disney Pictures
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