Rebranding Liverpool

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  • Created by: emily_w
  • Created on: 07-11-14 10:14

1. What was the aim of the Liverpool Culture Company?

  • Manage Capital of Culture-related events
  • Make Liverpool's bid for the title of European Capital of Culture
  • Build ten theatres
  • Stage productions of Shakespeare plays throughout Liverpool.
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2. What are some features of Liverpool One that could increase tourism to the city?

  • A holiday resort at Merseyside
  • A zoo and one new hotel
  • Two new hotels and 25 restaurants
  • Three new hotels and a waterpark

3. How did media coverage in 2008 improve Liverpool's image and raise awareness of its attractions?

  • Coverage of its attractions increased slightly
  • There was more positive coverage of the city's attractions.
  • Coverage of its attractions doubled
  • Coverage of its attractions tripled

4. Who are the Arrowroft Group?

  • A retail group who own most of the shops in Albert Dock
  • A group of developers and investors specialising in retail and leisure
  • A group of lawyers who handled Merseyside's legal things
  • Really rich lawyer people who own private jets probably

5. How many jobs were created as a result of Liverpool One?

  • 5,000
  • 10,000
  • 3,000
  • 8,000
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