Rebranding Liverpool

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1. How did media coverage in 2008 improve Liverpool's image and raise awareness of its attractions?

  • There was more positive coverage of the city's attractions.
  • Coverage of its attractions doubled
  • Coverage of its attractions increased slightly
  • Coverage of its attractions tripled
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2. When was the Merseyside Development Corporation set up?

  • 2010
  • 1996
  • 1981
  • 2001

3. Who are the Grosvenor Group?

  • The legal group who took care of legal proeedings relating to Capital of Culture events
  • A passive-aggressive group of French-Canadian lawyers, who are probably just well-educated ferrets.
  • A property development/investment group responsible for investing in Liverpool One
  • An investment group responsible for investing in Albert Dock

4. Who are the Arrowroft Group?

  • A retail group who own most of the shops in Albert Dock
  • Really rich lawyer people who own private jets probably
  • A group of developers and investors specialising in retail and leisure
  • A group of lawyers who handled Merseyside's legal things

5. What was the aim of the Liverpool Culture Company?

  • Build ten theatres
  • Stage productions of Shakespeare plays throughout Liverpool.
  • Manage Capital of Culture-related events
  • Make Liverpool's bid for the title of European Capital of Culture


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