Rebranding Strategies: ... is when private investors aim to make a profit, includes property developers, builders and business owners. E.g. Wine bars and retailing
Gentrification
1 of 11
Rebranding Strategies: ... is large scale organisations such as local authorities, planning departments, development agencies and private investors. E.g. Salford Quays, Baltimore
Top Down
2 of 11
Rebranding Strategies: ... is large scale, one off property projects with distinctive architecture to attract further investment and regeneration. E.g. Millenium Stadium, Cardiff
Flagship Development
3 of 11
Rebranding Strategies: ... following international sporting events which brought investment and regeneration to a place. E.g. London Olympics (2012)
Legacy
4 of 11
Rebranding Strategies: ... are major festivals associated with European capital of culture. A catalyst for cultural development and transformation of the city. E.g. Liverpool 2008
Events or Themes
5 of 11
Rebranding Element: ... reinforces a particular heritage or promote a place as being modern and moving forward. Effects how people use the place. E.g. Covent garden, Central London
Architecture
6 of 11
Rebranding Element: ... Revitalises a place. E.g. Stonehenge, Glastonbury
Heritage
7 of 11
Rebranding Element: ... is the growth in importance of consumer spending and increased emphasis given to shopping experience. E.g. Selfridges 2003
Retail
8 of 11
Rebranding Element: ... contributes both economically and culturally to image of a place. E.g. Tate Gallery, St Ives, Cornwall
Art
9 of 11
Rebranding Element: ... develops reputations on high quality food to help in their rebranding. E.g. Ludlow, Shropshire
Food
10 of 11
Rebranding Element: ... is major international sporting events which can help to kick-start rebranding. E.g. World cups, Grand prix
Sport
11 of 11
Other cards in this set
Card 2
Front
Rebranding Strategies: ... is large scale organisations such as local authorities, planning departments, development agencies and private investors. E.g. Salford Quays, Baltimore
Back
Top Down
Card 3
Front
Rebranding Strategies: ... is large scale, one off property projects with distinctive architecture to attract further investment and regeneration. E.g. Millenium Stadium, Cardiff
Back
Card 4
Front
Rebranding Strategies: ... following international sporting events which brought investment and regeneration to a place. E.g. London Olympics (2012)
Back
Card 5
Front
Rebranding Strategies: ... are major festivals associated with European capital of culture. A catalyst for cultural development and transformation of the city. E.g. Liverpool 2008
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