Rebranding Liverpool
- Created by: emily_w
- Created on: 07-11-14 10:06
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- Rebranding Liverpool
- Strategies Used
- Liverpool One
- Outcomes
- Albert Dock has an extra 100,000 visitors per week
- Liverpool jumped from 17th to 5th prime shopping centre (1995-present)
- Over 20 industry awards including RICS regeneration of the year
- 5000 jobs created
- Overall city footfall increased 17% in the year Liverpool One opened
- What is it?
- 5 acre park
- 30 new buildings
- Happened on a 42 acre site
- 165 shops
- 2 hotels
- 500+ apartments
- 25 restaurants
- 14-screen Odeon cinema
- 30,000 sq.ft of offices
- 3,000 car parking spaces
- Outcomes
- Liverpool: European Capital of Culture
- What is it?
- The European Capital of Culture is an award given to cities with the aim of celebrating European cultures and inciting regeneration
- The current Capital is Riga, Latvia. Past Capitals include Reykjavik, Athens, Vilnius and Helsinki
- The European Capital of Culture is an award given to cities with the aim of celebrating European cultures and inciting regeneration
- Talent of local people was showcased
- Outcomes
- At the start of 2008, Liverpudlians in some of the poorest areas were uncertain that much was going to change
- 9.7 million visitors to the city (34% increase)
- Media coverage of Liverpool's attractions doubled
- After 2008, 85% residents felt Liverpool was a better place to live than before
- 97% of visitors surveyed said they felt welcome
- What is it?
- Albert Dock
- What is it?
- Attractions include International Slavery Museum, The Beatles Story, Tate Liverpool and the Maritime Museum
- Introduction of amphibious vehicles for land and river city tours
- Striking modern architecture at the waterfront
- What is it?
- Liverpool One
- Key Players and Stakeholders
- Public Sector
- Merseyside Development Corporation
- Set up in 1981
- Set up by central government
- Aim of redeveloping Mersey Dock
- Liverpool Culture Company
- Set up to manage Capital of Culture events
- Merseyside Development Corporation
- Private Sector
- Arrowcroft Group
- Development and investment group specialising in leisure and retail
- Grosvenor
- International property development and investment group
- Responsible for investing in Liverpool One
- Arrowcroft Group
- Public Sector
- Strategies Used
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