L15 - Re-branding (2)
- Created by: Hadley023
- Created on: 25-03-19 12:45
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- Re-branding
- People and groups
- Governments
- Various scales - local to EU.
- Directly fund organisations such as tourist boards and planning departments.
- EU Regional Development Fund gives grants to assist projects which aid places below the average income level.
- Many infrastructure developments have been funded by the EURF e.g. A55, North Wales.
- Corporate bodies
- Banks, insurance companies , pension funds, development funds.
- Investment in large scale shopping developments is used to generate long term regular flows of income for pension providers.
- Not-for-profit organisations
- National Trust, bodies responsible for art, local community resident associations.
- Governments
- Contesting rebranding
- Change in a place's character
- Gentrification brings about socio-economic changes as wealthier people move into the area.
- Larger disposable income brings wealth and different local services.
- Newsagents, corner shops and hardware shops may be replaced by wine bars and restaurants.
- Rising property prices force poorer residents to pay higher rents and may force them out of the area.
- Favouring one group over another
- Some people will benefit more than others from re-branding.
- When the inner Liverpool shopping centre was developed, local residents felt that regeneration would be of little benefit to them.
- The re-branding was felt to be more suitable to the entrepreneurs and those living in the suburbs or outside of Liverpool.
- Difference in priorities
- Development agencies may have different priorities from local residents.
- Liverpool Vision (urban re-development body from inner Liverpool) employed cheap foreign labour rather than local people.
- It wanted to attract organisations from outside the area.
- Locals felt they were being ignored by the re-branding process.
- Change in a place's character
- People and groups
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