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Unit 2 ­ Rebranding Places
Rebranding a place aims to improve a place and its image, to change people's perceptions and thus encourage more
to visit the area.
Rebranding involves regeneration ­ making actual improvements to an area, e.g. new buildings and services
Reimaging ­ using marketing to improve the…

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4. As with urban and rural areas, rebranding encourages new investment, bringing jobs and money to the area.

Rebranding uses many different strategies:
1. Attracting tourists ­ with leisure and sports facilities, culture and the arts.
2. Improving conditions for residents ­ with better housing and more amenities.
3. Attracting…

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Leads to increased tourist numbers and
Local Tourist Board Marketing and promotion
improved visitor experience
The Local Community Backing the rebranding process and Desire to live in a place with improved
helping to decide priorities for facilities, environment and reputation.

Improvements on Buildings:
1. Residential ­ existing or new…

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Technology and the Media aid rural regeneration:
The Internet
1. Increase in the number of people able to move to rural areas and work from home
2. Problems with this because highspeed broadband connections have been focused on more densely populated
areas where there are more customers
3. To tackle…

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1. Strategies are more likely to be successful if local people are behind it. They're more likely to support the
scheme if they're able to make suggestions and decisions
2. Developers can involve local people by conducting surveys to find out what residents want
Improve infrastructure
1. Infrastructure in the…




very good gq likes COYG 

Emily Tongue


Thank you your resources are excellent!!

Bethany Cunningham


Good brief information.

Sasha Dean


amazing - thanks

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