Urban rebranding: Liverpool
- Created by: Alice Derbyshire
- Created on: 05-05-14 14:49
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- Urban Rebranding: Liverpool
- Why did Liverpool need rebranding?
- Few visitors - competition from Manchester and Trafford Centre
- Industrial decline - decline in use of docks
- High levels of crime and violence
- Race riots in Toxteth - resulted in many issues including poor image
- Poor housing
- How has Liverpool rebranded?
- Waterfront regeneration
- Retail - Liverpool One
- Culture - city of culture, Albert Docks, Beatles, Museums
- Gentrification
- Players involved
- UNESCO - declared Albert Docks as world heritage site so they could be regenerated
- EU - Capital City of Culture Award, gave Liverpool a better image
- Liverpool City Council - approved regeneration plans and helped to attract the money needed
- Grosvenor Group - developed Paradise Project that developed Liverpool One
- Peel Holdings - Invested in regeneration projects
- Urban Splash - regenerated listed buildings into luxury apartments to attract wealthy (gentrification)
- John Lewis and Debenhams - Flagship stores for Liverpool One, large sphere of influence
- What was built?
- Regeneration of existing shopping centre
- Built Liverpool One shopping centre
- Built Echo Arena
- Built Tate Modern
- Built Ropeworks
- Built Liverpool Museum
- Built Slavery Museum
- Why did Liverpool need rebranding?
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