Urban rebranding: Liverpool

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  • Urban Rebranding: Liverpool
    • Why did Liverpool need rebranding?
      • Few visitors - competition from Manchester and Trafford Centre
      • Industrial decline - decline in use of docks
      • High levels of crime and violence
      • Race riots in Toxteth - resulted in many issues including poor image
      • Poor housing
    • How has Liverpool rebranded?
      • Waterfront regeneration
      • Retail - Liverpool One
      • Culture - city of culture, Albert Docks, Beatles, Museums
      • Gentrification
    • Players involved
      • UNESCO - declared Albert Docks as world heritage site so they could be regenerated
      • EU - Capital City of Culture Award, gave Liverpool a better image
      • Liverpool City Council - approved regeneration plans and helped to attract the money needed
      • Grosvenor Group - developed Paradise Project that developed Liverpool One
      • Peel Holdings - Invested in regeneration projects
      • Urban Splash - regenerated listed buildings into luxury apartments to attract wealthy (gentrification)
      • John Lewis and Debenhams  - Flagship stores for Liverpool One, large sphere of influence
    • What was built?
      • Regeneration of existing shopping centre
      • Built Liverpool One shopping centre
      • Built Echo Arena
      • Built Tate Modern
      • Built Ropeworks
      • Built Liverpool Museum
      • Built Slavery Museum

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