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REBRANDING:

Ways to Rebrand:
Sport: engineering change around sporting venues attracts investment into some of the
area's poorer places. E.g. Olympic Games in Stratford. Olympic Sailing Portland, Dorset.
Cultural: development of art galleries, museums and cultural events in inner cites. Eg
Liverpool, Bristol.
Technology and Science: Specific hubs of scientific…

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Rebranding Players
the aim of rebranding is to "sell" it to potential "customers". The nature of rebranding
varies depending on the target audience.
o Visitors
o Residents and Employees
o Business and Industry
o Exporters
Process of rebranding is generally started by local or regional government forming a
planning group.…

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james Jones

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Not very deatiled at all. not recomended

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