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Rebranding Players
the aim of rebranding is to "sell" it to potential "customers". The nature of rebranding
varies depending on the target audience.
o Visitors
o Residents and Employees
o Business and Industry
o Exporters
Process of rebranding is generally started by local or regional government forming a
planning group. This involves as many "players" as possible. Then carries out three
tasks. Diagnosis. Vision. Action.…read more

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james Jones


Not very deatiled at all. not recomended

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