Approaches to Rebranding
- Created by: Morgan_Riddiford
- Created on: 19-05-16 14:09
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- Approaches to Rebranding
- Top Down Approach
- From Government to Local People
- Large Scale
- Local people are forced by the Government e.g Newham Public for the 2012 Olympic Games
- Strategic in nature
- Decisions are made by the authorities
- Local Communities feel isolated by the decisions
- Ignores the local knowledge, which can lead to mistakes
- Bottom Up Approach
- Example: Margate Rebranding
- Based on listening to the local opinion + view; local solution to problem rather then producing a overreaching strategy
- Locals are closely involved in the development and are empowered
- Lack of power to change
- Partnership Approach
- Example: Liverpool
- Aims to combine both of the other strategies
- Becoming Increasing Adopted
- Range of voices heard
- Well placed to draw on funding
- The number of partners involved in the decision making can sometimes be long winded
- Top Down Approach
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