Social Psychology - Cognitive Dissonance

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1. What did Jack Brehm's (1956) study reveal about the participants' ratings of the appliances they chose and the one they did not choose?

  • Participants raised their rating of the chosen appliance and lowered the rating of the other
  • Participants lowered their rating of both appliances
  • Participants raised their ratings of both appliances
  • Participants lowered their ratings of the chosen appliance
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2. What is justification of effort?

  • The tendency to increase liking for something attained with little effort
  • The tendency to increase liking for something attained with hard work
  • The tendency to decrease liking for something attained with little effort
  • The tendency to decrease liking for something attained with hard work

3. How does lowballing work?

  • It claims high costs to create anticipation
  • It offers low costs, then claims an error to increase commitment
  • It claims an error in costs to increase decision-making
  • It offers high costs to increase excitement

4. According to Aronson and Carlsmith's (1963) study, how did the children threatened with severe punishment rate the desirability of the forbidden toy?

  • They refused to rate it
  • They rated it as more attractive
  • They rated it the same as before
  • They rated it as less attractive

5. What was the main finding regarding the participants' ratings of the tasks in Festinger and Carlsmith's (1959) study?

  • Participants who were offered $1 rated the tasks as boring
  • Participants who were offered $1 rated the tasks as more enjoyable
  • Participants who were offered $20 rated the tasks as more enjoyable
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