passive and active viewing

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  • Created by: MSW3693
  • Created on: 04-05-17 12:47
what is passive viewing?
where the media consumer doesn't interact with a media product.
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passive viewing examples
watching a film/TV/DVD (or other format)
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what is active viewing?
when the media consumer has some degree of interactivity the product.
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active viewing examples
online video game (like TF2 or overwatch), chatting on social media (i.e. steam chat) or red button TV (like the X-factor).
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what is consumer generated content?
when an audience contributes to the production of a media product.
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consumer generated content examples
anything in media that was created by the audience (i.e. the stuff on you've been framed or TF2 community updates).
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what is the hypodermic needle model?
watching media effects what we do and how we behave
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hypodermic needle model examples
people becoming more violent due to watching to many action films
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what is the active audience theory?
audiences actively decide what media content to consume
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active audience theory examples
YouTube subscriptions
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BBFC
British board of film classification
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ASA
advertising standards authority
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Other cards in this set

Card 2

Front

passive viewing examples

Back

watching a film/TV/DVD (or other format)

Card 3

Front

what is active viewing?

Back

Preview of the front of card 3

Card 4

Front

active viewing examples

Back

Preview of the front of card 4

Card 5

Front

what is consumer generated content?

Back

Preview of the front of card 5
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