Unit one B

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  • Unit one- B
    • Consumtion
      • Individual consummation
        • socail Media
        • games
        • Films
        • Reading
        • Private
        • Individuality
        • control
        • convenient
      • Group consumption
        • Cinema
        • online gaming
          • Compertition
        • radio
        • Social networking
        • Social interaction
        • Belonging
    • Audience theory
      • Passive audience
        • blindly accept what we are told
        • Hypodermic needle theory
          • Audience, passively, has information injected into them
          • news
          • Propaganda
          • violence in video games
        • Disadvantages
          • views the individual as a sponge
          • Does not encourage opinions or individuality
          • Behaviour changes by things in the media (negative stereotypes)
      • Active audience
        • Choice in the media we consume
        • Change or interact with the media
        • Uses and Gratifications theory
          • social interaction
            • Friendship
          • Diversion
            • forget about every day routine
          • Personal identity
            • Find out things about yourself from what you like
          • Information
            • How detectives work
            • About actors/ characters
            • News
      • Advantages

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