BlackPink CSP english media AQA

• Media Industries. You will need to investigate the relationship between record companies (for example YG and Interscope) and artists (for example Blackpink). What are the similarities and differences between the production of How You Like That and other music videos produced in different places and at different times? How does How You Like That demonstrate convergence between different media platforms and products? You should consider how music video has evolved due to the changing relationship between music, video and marketing. This would include looking at how music video has become a media form in its own right, not simply a way of selling singles. You should also explore the importance of YouTube as a marketing tool. How might How You Like That exemplify the global nature of media industries? Does this video demonstrate the effects of globalisation and cultural imperialism? You should consider the role the music video has played in Blackpink’s global commercial success. You should also research how music videos are rated and regulated in the UK.

Media Audiences. You should consider how the video for How You Like That targets and

addresses its audience, including the assumptions the producers have made about the band’s target audience. How do Blackpink and its record labels use the video to project the band’s image? In what ways have the genre conventions of music video been used? Who might the target audience for the video be and why? You should consider demographic, psychographic and geographic segmentation. How might audiences consume and respond to music video such as this, using different media technologies? How might audience responses vary (for example, preferred and aberrant readings of the video as well as the uses and gratifications available)? Have these responses changed since the video was first released? How were teasers and other marketing methods used to promote the video/song to its audience? Is the audience for How You Like That likely to be passive or active, and how…