Media Terminology

  • Created by: Karasu
  • Created on: 29-12-17 22:14
Different industries of the Media that produce different Media products (E.g. Moving image, publishing).
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The co-production of different Media companies (E.g. A soundtrack and a movie).
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A product that has presence across different media sectors.
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E.g. Newspaper, poster.
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E.g. E-book, websites.
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How a product is distributed (E.g. CD, DVD).
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E.g. Films, movie trailers, music videos, magazines.
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Multi-Media Products
A product that includes several different technologies (E.g. A smart phone).
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Process: Pre-Production
Planning stage (E.g. Scripting, sketching, casting).
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Process: Production
Creating and producing the text (E.g. Filming, recording, photography, coding).
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Process: Post-Production
Editing and finishing the product (E.g. CGI, editing, testing).
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Process: Distribution
Sending the product out to retailers, cinemas etc.
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Process: Consumption
The audience actually viewing/using the product.
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Tools and technology used to access media (E.g. Tablet, laptop, smart phone).
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Technological Convergence
Different media technology coming together to form one product (E.g. The Internet, iTunes).
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Impact of Digital Technology: Immediacy
Speed, instant messaging.
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Impact of Digital Technology: Convenience
Free internet content, On Demand.
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Impact of Digital Technology: Portability
Hand held devices, flexible.
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Impact of Digital Technology: Connectivity
Globally connected, digital groups.
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Impact of Digital Technology: Personalisation
Avatars, backgrounds, playlists.
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Impact of Digital Technology: Interactivity
Game play, user generated content, Red Button TV, commenting.
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Individual Audience (Solo Enjoyment)
Engages with the digital media alone - privacy, control, convenience.
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Group Audiences (Collective Enjoyment)
Shares the media experience with others - interactivity, competition.
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Primary Audience
The target audience that the Media product was created for/aimed at.
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Secondary Audience
The unexpected or additional audience.
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Passive Audience
Audience who do not interact with the media/particular media in any way.
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Active Audience
Audience who interact with the media (E.g. Commenting).
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User Generated Content
Content that the audience produce themselves.
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Regulatory Bodies: BBFC
British Board of Film Certification (E.g. 12A, 15, 18, U).
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Regulatory Bodies: ASA
Advertising Standards Authority (E.g. Recieving advert complaints).
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Regulatory Bodies: PEGI
Pan European Games Information (E.g. 3+, 7+, 18).
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Regulatory Bodies: OFCOM
Office for Communications (E.g. Recieving television and radio complaints).
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Primary Research
Research you carry out yourself.
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Primary Research Methods
The tools you use to carry out Primary Research.
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Secondary Research
Research which has been carried out by someone else.
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Secondary Research Methods
The tools you use to carry out Secondary Research (E.g. Web searches, libraries).
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Qualitative Research
Research and data which gives you information about people's feelings and emotions.
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Quantitive Research
Research and data which gives you information about numbers, facts and statistics.
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Questions or research which has no bias and open to any conclusions.
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Questions or research which has bias and tries to promote an opinion.
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Valid and Reliable
Research which has asked a good number of people using the right tools etc. - A 'fair' test (E.g. Objective questions).
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Audience Profiling
Gathering information about the age, gender, occupation of the Audience in order to successfully aim your product at the audience.
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Consumer Behaviour
The habits of the audience in terms of genre preference, platform preference etc.
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Codes and Signs
Elements that are used to create meaning for audiences (E.g. Dark lighting, scary music, sound effects).
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The literal meaning of a code/sign (E.g. An apple is a piece of fruit).
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The suggested or symbolic meaning of a code/sign.
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Perhaps the most symbolic code used to target audiences and create sterotypical meaning.
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Mise En Scene
Everythinvg in the frame of a shot (E.g. Location, organisation of elements, lighting, props, clothing).
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The organisation of the shot and how close or far away the camera is.
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The position of the camera in terms of height and balance.
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Use of lighting and lighting effects to communicate meaning.
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The way the production has been put together to create meaning for the audience.
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Sound: Diegtic Sound
Sound recorded within the action.
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Sound: Non-Diegtic Sound
Sound added on top of the action.
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The way a person or group is presented to the audience.
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A 'group' of media texts which are of a similar type of category.
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The organisation of the story presented to the audience.
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Narrative Structure
Equilibrium, Disequilibrium, New Equilibrium.
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Other cards in this set

Card 2


The co-production of different Media companies (E.g. A soundtrack and a movie).



Card 3


A product that has presence across different media sectors.


Preview of the back of card 3

Card 4


E.g. Newspaper, poster.


Preview of the back of card 4

Card 5


E.g. E-book, websites.


Preview of the back of card 5
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