The media do not just offer us a transparent 'window on the world' but a mediated version of the world. They don't just present reality they re-present it.(Applied to all texts)
1 of 10
Representation: Stuart Hall
There are ideologies behind every media representation. Certain paradigms are encoded in texts, others are left out to give a preferred representation or preferred, dominant meaning.(Applied to all texts)
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Representation: Tim O'Sullivan
Stereotype is a label, a categorisation of a group of people. Stereotypes are shorthand to narrative.(Applied to all texts)
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Media Language Genre: Steve Neal
Genre is repetition with an underlying pattern of variations.(Applied to film posters)
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Media Language: Tzvetan
Equilibrium,disequilibrium,restored(Applied to film posters)
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Narrative : Todorov
Equilibrium in the narrative of a media text.(Applied to the man with the Golden Gun)
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Media Language Narrative: Vladimir Propp
Eight different characters in every narrative, such as villain, princess,hero.( Applied to Film posters)
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Media Language Audience: Roland Barthes
Action and Enigma codes.(Applied to all texts)
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Representation: Laura Mulvey (Applied to This girl can, Quality street, Pride, The man with the golden gun)
In patriarchal society pleasure in looking has been split between active/(male) and passive/(female). Such media texts objectify women in relation to 'the controlling male gaze' presenting 'women as image' and man as 'bearer of the look'.
9 of 10
Media language Audience: Blumler and Katz
Uses and gratifications theory - active audiences. Surveillance, Entertainment, Personal identity, Personal relationships/Social interaction(Applies to GQ, Pride, The Sun/Guardian)
10 of 10
Other cards in this set
Card 2
Front
Representation: Stuart Hall
Back
There are ideologies behind every media representation. Certain paradigms are encoded in texts, others are left out to give a preferred representation or preferred, dominant meaning.(Applied to all texts)
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