Media Studies Unit 1 - Mock Paper

GCSE - Yr 10

Unit 1 mock paper

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Monday 13 June 2011 (pm)
Media Studies 48101
Unit 1 Investigating the Media
Topic Action and Adventure
Time allowed
1 hour 30 minutes
Use black ink or black ball-point pen. You should use coloured pencils, fine
liners and a ruler where appropriate.
Answer all tasks.
You should make sketches and diagrams to help develop your answers where
Label clearly your additional sheets. Make it clear which task each sheet relates to.
Attach them securely to your answer book.
You may not bring your copy of the Preliminary Material (48101/PM) or any
associated materials to this examination.
The marks for tasks are shown in brackets.
All tasks carry equal marks.
The maximum mark for this paper is 60.
You are reminded of the need for good English and clear presentation in your
answers. Quality of written communication will be assessed.
Marks are awarded for using the following:
Media Language
Media Institution
Very good point made
Good Example/Illustration
Terminology used
Focus on brief

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Question Paper-
Please write answers on the line paper provided. Write in bullet points of paragraphs and ensure your a
are well structured.
A* Criteria:
Define key words in the questions, e.g A&A film & Genre.
When referring to films use the following format: Pirates of the Caribbean: The Curse of the Black Pe
(2003), directed by Gore Verbinski, starring Johnny Depp, Geoffrey Rush and Orlando Bloom.
Discuss all bullet points.…read more

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Task 2 (A)
One of the characteristics of A&A films is the way in which it is promoted across
the media: for example chat shows, the popular press, radio, websites and blogs.
What are the advantages of this? Provide some examples to support your views.
(15 marks)
You could define film promotion and discuss whether this helps ticket sales. You
could discuss how media conglomerates are able to promote films successfully using
synergy.…read more

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Mark Scheme
Task 1 (A) (15 marks)
Likely to debate assertions made here about popularity.
Excellent knowledge of formats/content of A&A, referring to all 3 bullet points.
Responses are supported by apposite and well chosen examples.
Excellent understanding of the reasons behind the popularity of A&A is demonstrated. (10 marks)
Likely to demonstrate independence and flair in working with the brief.
Response is well organised, accurate and skilfully tailored to meet the needs of the task.…read more

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A totally workable and creative pitch.
Completely in line with the brief.
Addresses each of the bullet points.
Proposal demonstrates high level of creativity. (5 marks)
Task 2 (A) (15 marks)
Excellent knowledge and understanding of a range of promotional strategies deployed
across the media.
Excellent knowledge of how synergies are used to impact on audience ratings and/or advertising
Responses are illustrated with well chosen and detailed examples.
Offers excellent understanding of the link between the product and how it is
being promoted.…read more


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