According to Festinger's Cognitive Dissonance Theory, how does the resolution of cognitive dissonance typically affect attitudes?
It often results in attitude change to align with one's behaviour.
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What is the primary focus of the value expressive function of attitudes, as proposed by Katz (1960)?
Expressing core values and beliefs and reinforcing self-concept.
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According to the Elaboration Likelihood Model, what determines whether an individual will process a persuasive message through the central route or peripheral route?
The individual's motivation, ability, and opportunity.
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What is cognitive dissonance, according to Festinger?
An inconsistency between attitudes & behaviors, leading to a change
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Compliance is best defined as:
A change in behavior requested by another person, with the option to refuse.
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According to Cialdini's Principles of Persuasion, which principle is based on the idea that people do what others are doing
Social norms
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What does the low-ball effect refer to in compliance techniques?
People's increased likelihood to agree to conditions that have changed from the initial agreement.
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There are 3 routes in the elaboration model -Having the cognitive headspace to think about the behavior refers to..
Ability
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In Festinger's cognitive dissonance experiment, participants who were paid $1 to lie about the task reported more enjoyment and willingness to do it again, even though the task was boring. What term best describes this phenomenon?
Reduction in Dissonance
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What is the definition of attitudes?
Evaluations of people's ideas, entities, or concepts
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There are multiple variables that can increase the persuasiveness of a msg. Source variables refer to:
Trustworthy, attractiveness, similarity
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There are multiple variables that can increase the persuasiveness of a msg. Message variables refer to:
Repetition, counter-agruments, fear-appeals
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Simple msgs are best convayed using which channel?
video
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Other cards in this set
Card 2
Front
What is the primary focus of the value expressive function of attitudes, as proposed by Katz (1960)?
Back
Expressing core values and beliefs and reinforcing self-concept.
Card 3
Front
According to the Elaboration Likelihood Model, what determines whether an individual will process a persuasive message through the central route or peripheral route?
Back
Card 4
Front
What is cognitive dissonance, according to Festinger?
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