A set of beliefs, feelings and intentions towards something
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What are the 3 components of attitudes?
affective, cognitive and behavioral
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What does the affective component of attitudes refer to?
likes/dislikes
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What does the cognitive component of attitudes refer to?
beliefs
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What does the behavioral component of attitudes refer to?
behavior according to the attitude
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What is classical conditioning
pairing an unconditioned stimulus with a conditioned stimulus to produce a conditioned response
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What is the 'mere exposure effect'?
being exposed to something over and over breeds liking
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What can make the 'mere exposure effect' greater?
subliminal exposure over a short duration
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What did Bornstein & D'agostino conclude from their experiment showing different stimuli for different durations?
the stimuli got more favorable overtime
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What are the factors that improve attitude-behavior consistency?
knowledge, personal relevance, attitude accessibility, behavioral intentions
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Which attitude-behavior consistency factor is being shown?: a person working in an animal shelter is kind to animals
knowledge
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Which attitude-behavior consistency factor is being shown?: a student wants to make new friends so they are nice to everyone
personal relevance
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Which attitude-behavior consistency factor is being shown?: university has facilities for studying so students will be more consistent with studying
attitude accessibilty
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Which attitude-behavior consistency factor is being shown?: a person wants to go to the gym in the new year so they have a positive attitude towards the gym
behavioral intentions
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What does Bem's self-perception theory say?
people infer their own attitudes from their behavior
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How do we infer our own attitudes from our behavior?
we look for attributional explanations for behavior
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How can cognitive dissonance be reduced?
by changing the attitude to match the behavior
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What did Festinger and Carlsmith's peg experiement show?
if you don't receive enough external justification from experiencing dissonance, the attitude may change
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What does the elaboration likelihood model try to do?
change other peoples attitudes
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What are the two routes in the elaboration likelihood model?
thinking route and non thinking route
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What are the two outcomes of the elaboration likelihood model?
central route processing and peripheral route processing
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Other cards in this set
Card 2
Front
What are the 3 components of attitudes?
Back
affective, cognitive and behavioral
Card 3
Front
What does the affective component of attitudes refer to?
Back
Card 4
Front
What does the cognitive component of attitudes refer to?
Back
Card 5
Front
What does the behavioral component of attitudes refer to?
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