Social Atti

What are attitudes?

  • psychological tendancy expressed by evaluating particular entity with some degree of favour or disfavour 
  • organisation of beliefs, feelings and behavioural tendancies towards socially signifiant objects, groups or events

What are attitudes for?

  • Rapid and automatic evaluation of rewarding or harmful objects confers a survival advantage
  • Zajonc said attitudes are primitive basic responses to environment 
  • Roskos-Ewoldsen & Favio (1992) viewed attitudes as mental shortcuts whih focus attention on salient objects influence info interpretation, guide behaviour
  • Katz (1960) four functions - knowledge (provide info about environment), utilitatian/instrumental (maximise gains and minimise losses), value expressive (provide sociasl role by communicating social values) ego defensive (protect ones' self confidence by resisting damaging truths 

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Social Atti

What are attitudes?

  • psychological tendancy expressed by evaluating particular entity with some degree of favour or disfavour 
  • organisation of beliefs, feelings and behavioural tendancies towards socially signifiant objects, groups or events

What are attitudes for?

  • Rapid and automatic evaluation of rewarding or harmful objects confers a survival advantage
  • Zajonc said attitudes are primitive basic responses to environment 
  • Roskos-Ewoldsen & Favio (1992) viewed attitudes as mental shortcuts whih focus attention on salient objects influence info interpretation, guide behaviour
  • Katz (1960) four functions - knowledge (provide info about environment), utilitatian/instrumental (maximise gains and minimise losses), value expressive (provide sociasl role by communicating social values) ego defensive (protect ones' self confidence by resisting damaging truths 

Comments

No comments have yet been made