Sponsorship and Sport
Sponsors can sponsor a competition, the stadium or the team itself (e.g. Heineken Cup, Emirate's Stadium, UK Athletics team sponsored by Norwich Union).
Pros: Increased publicity, status and more sales of products. Cons: Negative events may tarnish reputation of company.
Pros: Free clothing and equipment, payment, don't have to worry about financing training. Cons: Could be tied into a contract involving public appearances at sponsors' events.
Pros: Financial support. Cons: Sponsor may have some control over dates/times/clothing.
Sport and the Media
Forms of media:
Pros of media coverage:
- Attendances may rise (people want to see their heroes)
- Supporters are better informed
- Easier to gain sponsors
- Encourages participation
- Develops sports 'personalities'
- Gives viewers a close up of the action.
- Attendances may drop (people can watch at home)
- Variety of exposure for different sports (some get lots, some get none)
- Less privacy for sports personalities
- Events are sensationalised to promote media, rather than the sport.
- Changes to event timings, the season and the rules
Role Models and Behaviour
Examples of conduct in sport.
Golf: own up if they break the rules, which may lead to disqualification.
Cricket: opposing fans sit peacefully together, no police presence or video surveillance is needed.
Football: opposing fans are segregated due to violent clashes in the past. High police presence and video surveillance is needed.
Rugby union: players are not allowed to argue with the referee. Etiquette demands opposing players to clap eachother at the end of a match, and all disagreement is left on the pitch.
Football: players often crowd the referee to argue with his decision. Fights often happen after the game has finished.
Amateur VS Professional
- Participate for pure enjoyment
- Participation is more important than the result
- Train in their leisure time
- Playing is a choice
- They have a job
- Participate for the money
- Winning is the most important thing, because they earn more if they win.
- Train full-time
- Have to play if told to
- The sport is their job
Local and National Sports Providers
Public sector funded facilities: paid for by the government out of taxes and National Lottery funding.
- Available for anybody.
- Include leisure centres, swimming pools and outdoor pitches
- Schools share facilities for ECAs
Private sector funded facilities: owned by private companies to make a profit.
- Members only
- More expensive
- Have a wider range of facilities, with more sophisticated equipment
- Schools have to pay to use the facilities for ECAs.