L15 - Why do places re-brand?
- Created by: Hadley023
- Created on: 25-03-19 13:15
Date/period |
Event(s) |
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Why do places re-brand? |
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Re-branding is not a new phenomenon |
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Re-branding in the UK 1960-1970 |
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Why re-brand? |
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3 key elements of re-branding |
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Assessing the success of re-branding |
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Quantitative measures of success |
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Qualitative measures of success |
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