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What does BARB stand for?
British Audience Research Board
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What are BARB used for?
They provide the rating and viewing figures for broadcasting companies shows.
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What does the NRS stand for?
National readership survey
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What are the NRS used for?
They provide the print industry with their circulation figures (amount of papers sold) so they know how many people read them.
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Name some examples of audience categories.
Mainstream (large, general group of consumers), segmented (a particular section of the population), niche (a small, specific group of people)
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What social status is C2? (NRS social grade definitions)
Skilled working class.
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Card 2

Front

What are BARB used for?

Back

They provide the rating and viewing figures for broadcasting companies shows.

Card 3

Front

What does the NRS stand for?

Back

Preview of the front of card 3

Card 4

Front

What are the NRS used for?

Back

Preview of the front of card 4

Card 5

Front

Name some examples of audience categories.

Back

Preview of the front of card 5
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