Health Promotion Campaigns
Campaigns aim to:
- Increase people's knowledge and awareness
- Increase fitness
- Prevent illnesses ocurring
E.g. Raising awareness about how important regular exercise is will raise their awareness and knowledge about a health issue, thereby improving their fitness levels and help to prevent heart disease and obesity ocurring.
What Is The Biomedical Approach?
Aim: To prevent disease through intervention by medical professionals.
- Immunisation schedules
- Cervical smear tests
- Family planning clinics
Is The Biomedical Approach Effective?
- Popular because it relies of medical science - there's a lot of faith in it
- It's cheaper to prevent than treat - save money
- Able to target specific groups that are more at risk.
- People may not take advantage of the intervention available
- Need money, resources and professionals to set up
- Resources may run out
What Is The Educational or Behavioural Approach?
Aim: To provide education about health related matters so that individuals make informed decisions to change the behaviour. Health promoters believe in the rights of the individuals to choose their own lifestyle.
- Talks at school and health groups on STIs/Alcohol/Diet
- Smoking Cessation groups
Is The Educational/Behavioural Approach Effective?
- Empowers indviduals with knowledge in order to take control of their own lives
- People may choose to ignore the advice given - e.g. most smokers know the dangers but still continue to smoke.
- May only modify their behaviour - e.g. someone who takes cocaine may choose to smoke cannabis as they feel it is less risk.
- Peer pressure, life stage, environment and availability of income are also factors.
What Is The Societal Approach?
Aim: To change society rather than the individual, usually applied through local or national legislation.
- Smoking ban
- Healthy eating in schools
- Wearing a seat belt
- Purchasing alcohol and cigarettes age
- Firworks age
- Legal age to have sex
- Ban of happy hour in pubs and clubs
Is The Societal Approach Effective?
- People are more likely to pay attention
- People can be prosecuted if they don't follow legislation
- People may choose to ignore the legislation