Health promotion


Health promotion

Negative approach -  Absence of illness (words such as NOT, NO) - health and wellbeing can be described as the absence of physical illness, disease and mental distress.

Positive approach -  Achievement and maintenance of physical fitness and mental stability (words such as I CAN DO, HAVE, ABLE TO) - for example I am able to run a marathon.

Holistic apporach -  Brings together the whole of a person. WHO - a state of complete physical, mental and social wellbeing, not merely in the absence of disease or infirmity (MORE THAN 1 ASPECT NEEDS TO BE DISCUSSED TO BE HOLISTIC)

Personal Approach -  A definition of health from an individuals perspective. For example my definition of health is maintaining a healthy weight and an absence of disease and mental distress


(BIO) Medical Model

Purpose - Reduce disease and disability

Targeted at


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