Can rebranding apply to LEDC's?

• Uganda lies across the Equator, but because much of it is highland, it is much cooler than you might expect
• The county lies on what is called a plateau, which means it is actually warm, green and lush 
• It has a population of 28.8 million with 34% living beloow the poverty line
• Its GDP per capita per year is $302 whilst the UK's is $36,550
• The life expectancy is 50 whilst the UK's is 79

The rural incomes are low in Uganda. Much of the farming is subsistant farming (those that are for feeding their family, with little surplus too sell as cash crop) and farming families can therefore get trapped in a cycle of poverty: This cycle is = Subistence agriculture --> Little surplus produced --> Low income --> Most income absorbed by schooling or medical bills --> No investment in land improvement, machinary or materials --> Subistence agriculture....(continued)  Communities become locked in a poverty trap 

• Rural places offer few opportunities for people. For those who can afford the fare, migration to cities is a good option
• Few children recieve secondary education because it costs about £50 per year - for many families this would be their total income form coffee
• University places are expensive, with few government grants
• Girls are less likely to recieve secondary education, with the ratio at secondary level being 1:16
• Men leave their families to the cities in search for highing paying and more reliable jobs so they can sen back remittance

• In 2003, one man - Robert Kamasaka - set up ECS (Equatorial College School) in a village called Kyarutanga which is highly remoteand with no oppotunities to work beyondd the family farm
• The fee's for the school were £20 - £50 a year and funding from the UK

ECS is a mixed school with 470 students, aged 13-19 it teachs maths, English and geography

• Some children walk 10 miles to school each day
• Food is provided within the schools fee's
• A teacher earns £100 a month
• Has 20 computers
• The school's first exam results have been among the best in the region, and there is hope that these students will go to university 

• In 2007, Nokia began an initiative with a micro-loan organiation to bring mobile phone technology to rural villages, to stimulate ;ocal business and reduce isolation 
• The key players are:
• MTN, an African phone service provider
• Nokia using old phone models
• Grameem Bank, a bank which specialises in small micro-loans, offering small laons which are eaily repaid

The scheme works like this:

• Someone setting up a mobile phone business buys a village phone kit, using a micro-loan, about £100
• The kit consists of a Nokia phone, 10 metre phone cable connected to an aerial and a battery to charge it
• The aerial picks up signals 30 km
• The phone can be used by anyone but requires a small fee, these go to the owner of the pack