Rebranding summery
- Created by: KatieL
- Created on: 07-04-13 17:35
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Rebranding: the way or ways in which a place is redeveloped and marketed so that it gains a new identity. It can then attract new visitors and investment.
- Why do places need to rebrand?
- The decline of the primary and the secondary sectors and the loss of jobs
- In the 1980s people started moving manufacturing jobs abroad where labour costs were lower
- Mining jobs were lost as labour costs were higher than in other countries and coal deeper underground
- Mechanisation of farming meant many agriculural jibs were lost
- The increase of the tertiary sector, particually tourism
- New tertiary jobs were created to replace the lost primary and secondary jobs (post industrial economy)
- Cheap flights have made it easier for people to go on holiday so the tourism industry has grown, particually in MEDCs
- The decline of the primary and the secondary sectors and the loss of jobs
- Who are the rebranding players?
- The people interested/affected if an area is rebranded
- Different projects have different…
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