Rebranding summery

Rebranding: the way or ways in which a place is redeveloped and marketed so that it gains a new identity. It can then attract new visitors and investment.

•  Why do places need to rebrand?
  • The decline of the primary and the secondary sectors and the loss of jobs
    • In the 1980s people started moving manufacturing jobs abroad where labour costs were lower
    • Mining jobs were lost as labour costs were higher than in other countries and coal deeper underground
    • Mechanisation of farming meant many agriculural jibs were lost
  • The increase of the tertiary sector, particually tourism
    • New tertiary jobs were created to replace the lost primary and secondary jobs (post industrial economy)
    • Cheap flights have made it easier for people to go on holiday so the tourism industry has grown, particually in MEDCs

• Who are the rebranding players?
  • The people interested/affected if an area is rebranded
  • Different projects have different…