Context-
- Previous research looked into how people in groups formed their own opinions
- JENNESS 1932 - jelly beans in a jar Students gave individual estimates, after dicussion estimates differed to a group norm.
- SHERIF 1935- similar investigation, using autokinetic effect, shone a light in a dark room, it appears to move, indivuiduals gave estimate before, and after discussion,estimates went to group norm.
- Asch thought Jenness + Sherif's experiments were limited because it didn't measure comformity as it mesasures fromation of norms rather than if people conformed.
Aims-
Asch aimed to investigate the effects of group pressure on individuals in a unambigious situations. He wanted to see whether when a participant was presented with a clearly wrong answer, whether the individual would conform to the answer, or act independantyly.
He also aimed to see whether the size of the majority was improtant in conformity.
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