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Why do people conform?
Normative Social Influence

This occurs when people have a need to be liked. The
power of the need for social approval results in a public
agreement, but this is not likely to change in private.
This was the main reason for conformity in Asch's

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for insight when a panic inducing situation occurs and a
quick decision needs to be made, and when they perceive
that the other is more knowledgeable and therefore may be
right about the information they provide.
This type of conformity is shown in Sherif's autokinetic
effect experiment on light where…


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