when a person genuinely accepts group norms. It results in a private as well as public change if opinions/ behaviour.
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identification
when we identify with a group that we value, we want to become part of it. So we publicly change our opinions/ behaviour, even if we don't privately agree with everything the group stands for.
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compliance
involves 'going along with others' in public, but privately not changing opinions/ behaviour. this results in only a superficial change and the opinion/behaviour stops as soon as group pressure ceases.
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what is informational social influence (ISI)
it is about information, a desire to be right. ISI occurs in situations that are ambiguous.
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what is normative social influence (NSI)
it is about norms, a desire to behave like others and not look foolish. NSI occurs in unfamiliar situations and with people you know.
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how many people did Asch recruit & how many confederates are there?
he recruited 123 American male students. There were between 6 to 8 confederates.
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what percentage of the time did naive participants give a wrong answer (of the trials)?
36.8%
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what percentage of participants conformed at least once in Asch's research?
75%
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explain who Zimbardo recruited and how
he recruited 24 'emotionally stable' students determined by psychological testing- randomly assigned roles of guards or prisoners.
9 of 10
which two variables increased conformity in Asch's study?
group size (by a small amount) & task difficulty
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Other cards in this set
Card 2
Front
identification
Back
when we identify with a group that we value, we want to become part of it. So we publicly change our opinions/ behaviour, even if we don't privately agree with everything the group stands for.
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