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Core Studies
Asch study (1995) on `Opinions and Social Pressure'

Aims & Context
Asch was a student's of sheriff's and was dissatisfied with his experiment.
Sheriff's study was based on the autokenetic effect ­ the experiment consisted of
shining a stationary beam of light into a dark room and asking…

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Findings and Conclusions
When faced with unanimous (purposely) wrong answers from the confederates, the
naive participants also gave the wrong answer 36.8% of the time ­ this was on the
critical trials.
Just to confirm that the lines were unambiguous ­ Asch conducted a control trial
with no confederates giving…

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Perrin and Spencer repeated Asch study again in Britain in the 1960's and
found that 1/396 critical trials resulted in conformity.

Ethical Issues ­
Deception was necessary to do in this research.
Participants were fully debriefed and most reported positive feelings towards
the study
The psychological harm demonstrates the power…

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dark room and asked the participant to estimate how far they thought it had moved
(although it didn't actually move it just appeared to). They then put them into groups
of 3 and asked them to shout aloud their estimated. They all said similar answers
although they weren't asked to…

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importance of one's family, religion or race is paramount) produced higher levels than
individualist cultures (where independence is most valued). For example, there was
higher conformity in Japan than in France. Common experiences among participants
(for example members of the same sports club) showed high levels of conformity to


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