the media globalisation and popular culture
- Created by: Amelia Parnham
- Created on: 05-06-22 12:18
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- the media globalisation and popular culture
- evidence globalisation has increased
- decreasing amount of media owners (BAGDIKIAN)
- time-space compression
- Mcdonaldisation
- technology advances
- glocalisation
- pop-culture & high culture
- pop culture is sometimes referred to as mass culture or low culture
- pop culture is often linked to unchallenging and passive entertainment
- high culture is not a part of everyday life, but something to be treated as 'special'
- aimed at upper and middle class
- global culture
- FLEW
- the evolution of technology has played a key role in global culture
- KELLNER
- purposed the idea of cultural homogenization
- SKLAIR
- RITZER
- companies now operate on a global scale promoting global culture
- E.G. who wants to be a millionaire has aired in 120 countries
- FLEW
- cultural imperialism
- when one culture or region dominates the cultural output
- 9/10 top media companies originate is USA
- E.G. Mcdonalisation or glocalisation
- has caused a decline in high culture
- folk culture
- refers to a lifestyle and community
- usually historically handed down through oral tradition
- a lot of it has been lost due to new media and globalisation
- mass culture
- new media has lead to a merge of pop culture and high culture
- new media allowing high culture available to everyone
- right-winged critics
- ELLIOT & LEAVIS
- mass culture is threatening high culture
- ELLIOT & LEAVIS
- left-winged critics
- FRANKFURT SCHOOL
- mass and pop culture conceal the extent of capitalist control
- new media is another way of suppressing and brainwashing them
- FRANKFURT SCHOOL
- evidence globalisation has increased
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