Globalisation
- Created by: jesskeayy
- Created on: 30-04-17 15:38
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- Globalisation
- Globalisation refers to the growing interdependence of societies around the world with the global spread of the same culture, consumer and economic interests
- Increase in cultural imperialism
- When one culture or religion dominates the cultural outputs of other regions
- Our global economic system is dominated by transnational companies, which control the production and distribution of goods
- 9/10 of the top media companies are based in the US.
- New media globalisation has led to a merge of popular and high culture
- New media makes high culture available to all
- High culture products are increasingly being into popular culture products and sold
- FLEW
- New media has a role to play in globalised pop culture
- Globalisation undermines national and local cultures
- Barriers have been broken down between high and pop culture
- TV shows, music, movies, sports and consumer goods are now shared all around the world
- RITZER
- Companies and brands now operate on a global scale
- It is now possible to but identical food products anywhere in the world, weakening local cultures
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