THE MARKETING ENVIRONMENT

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  • The Marketing Environment
    • Marketing Relationships
      • Economic
      • Social
      • Political
      • Technological
    • Value
      • Created through interaction with other individuals & organisations.
    • Cannot be neatly divided.
      • Need to understand the complex linkages between different parts.
    • Micro-Environment
      • May demand urgent attention.
    • Macro-Environment
      • Profound long-term effect on an organisation's marketing,

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