THE MARKETING ENVIRONMENT
- Created by: lisa_spratling
- Created on: 31-05-17 01:15
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- The Marketing Environment
- Marketing Relationships
- Economic
- Social
- Political
- Technological
- Value
- Created through interaction with other individuals & organisations.
- Cannot be neatly divided.
- Need to understand the complex linkages between different parts.
- Micro-Environment
- May demand urgent attention.
- Macro-Environment
- Profound long-term effect on an organisation's marketing,
- Marketing Relationships
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