Consultancy v. In-house v. Freelance

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  • Created by: charlotte
  • Created on: 29-04-14 17:07

Differences

  • Consultancy
    • Where practitioners work for one or more different clients for a fee
  • In-house
    • Work directly for an organisation
  • Freelance
    • Self-employeed individual works on a contractual, temporary basis for a consultancy or in-house
  • CIPR study shows that out of nearly 48,000 practitioners
    • 82% in-house
    • 18% consultancy or freelance
  • Mean pay of respondents to survey
    • £56,380 consultancy/agency
    • £53,890 in-house private sector
    • £52,680 freelance
    • £42,770 in-house for a not-for-profit organisation
    • £40,560 in-house public sector
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Consultancy

  • Advantages
    • Scope of work - differenct clients and job constantly evolving in response to changing enviroment
    • Surrounded by other PR practitioners
    • Creative environment
    • Can focus on PR, not company issues
    • Work signed off quickly
    • Scope for promotion/skill development
    • Likely to work in specialist area
  • Disadvantages
    • Ebb and flow of work
    • Client demands and politics
    • Working hours
    • Lack of benefits
    • Based in large cities
    • Suspician from clients
    • Time, cost, quality can lead to over servicing
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Freelance

  • Advantages
    • Pick and choose when, who, what and where you work
    • Flexible around other commitments
    • Plenty of work when economy booming
    • Can be paid higher rate
  • Disadvantages
    • Ebb and flow of income
    • Seasonality of work
    • Constantly marketing yourself, need experience
    • Administrator of running a sole trader business 
    • Too much competition for work in hard times
    • Working from home = overhead costs
    • Work in a creative vacuum
    • Often not viewed as one of the team
    • Tax not organised by employer
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In-House

  • Advantages
    • Get to know one organisation in depth
    • Manage agencies when more senior
    • Company benefits
    • Work solely in area you are passionate about
    • Over servicing not an issue
  • Disadvantages
    • Not surrounded by like-minded people, depends on size of PR team
    • Not 100% creative environment
    • Difficult to progress if small team
    • End up a specialist
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