Consultancy v. In-house v. Freelance 0.0 / 5 ? MarketingPublic RelationsUniversityNone Created by: charlotteCreated on: 29-04-14 17:07 Differences Consultancy Where practitioners work for one or more different clients for a fee In-house Work directly for an organisation Freelance Self-employeed individual works on a contractual, temporary basis for a consultancy or in-house CIPR study shows that out of nearly 48,000 practitioners 82% in-house 18% consultancy or freelance Mean pay of respondents to survey £56,380 consultancy/agency £53,890 in-house private sector £52,680 freelance £42,770 in-house for a not-for-profit organisation £40,560 in-house public sector 1 of 4 Consultancy Advantages Scope of work - differenct clients and job constantly evolving in response to changing enviroment Surrounded by other PR practitioners Creative environment Can focus on PR, not company issues Work signed off quickly Scope for promotion/skill development Likely to work in specialist area Disadvantages Ebb and flow of work Client demands and politics Working hours Lack of benefits Based in large cities Suspician from clients Time, cost, quality can lead to over servicing 2 of 4 Freelance Advantages Pick and choose when, who, what and where you work Flexible around other commitments Plenty of work when economy booming Can be paid higher rate Disadvantages Ebb and flow of income Seasonality of work Constantly marketing yourself, need experience Administrator of running a sole trader business Too much competition for work in hard times Working from home = overhead costs Work in a creative vacuum Often not viewed as one of the team Tax not organised by employer 3 of 4 In-House Advantages Get to know one organisation in depth Manage agencies when more senior Company benefits Work solely in area you are passionate about Over servicing not an issue Disadvantages Not surrounded by like-minded people, depends on size of PR team Not 100% creative environment Difficult to progress if small team End up a specialist 4 of 4
Comments
No comments have yet been made