MAY 2015 Marketing Third

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  • Created by: Mulenga
  • Created on: 07-05-18 19:06
A consumer changing or twisting information when it is inconsistent with personal feelings or beliefs is known as _____________.
b) Selective distortion
1 of 13
Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as _________ markets
d) Reseller
2 of 13
Personal selling can be more effective than advertising in complex selling situations because:
b) It provides a basis for two-way communication
3 of 13
What does the term 'Perishability' mean with regard to services marketing?
b) Services are consumed immediately – they cannot be stored.
4 of 13
Price elasticity of demand is represented by ________ divided by ________.
d) Percentage change in quantity demanded; percentage change in price
5 of 13
________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
a) Brand equity
6 of 13
The process of putting marketing strategies into action is called:
a) Marketing implementation
7 of 13
The strategic planning process begins with:
b) Analysis of the marketing environment
8 of 13
Laws are passed to define and prevent unfair competition primarily because ________.
Businesses sometimes try to neutralise threatening firms
9 of 13
A message showing a product’s quality, economy, value, or performance is an example of a(n) ___________ appeal.
a) Rational
10 of 13
‘Integrated marketing communications’ is all about:
d) Consistency
11 of 13
Many companies use RFID product labels on their goods, which exemplifies the ________ environment in business.
c) Technological
12 of 13
There are various levels of market segmentation based upon the unique needs and wants of consumers. Adapting a company's offerings to more closely match the needs of one sub-segment - in which there is little competition - is referred to as what type
c) Niche marketing
13 of 13

Other cards in this set

Card 2

Front

Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as _________ markets

Back

d) Reseller

Card 3

Front

Personal selling can be more effective than advertising in complex selling situations because:

Back

Preview of the front of card 3

Card 4

Front

What does the term 'Perishability' mean with regard to services marketing?

Back

Preview of the front of card 4

Card 5

Front

Price elasticity of demand is represented by ________ divided by ________.

Back

Preview of the front of card 5
View more cards

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