Do MNE's like a location due to the resources (resource-seeking), the market available for their products (market-seeking), cheaper and easier production (efficiency-seeking) or looking for a specific type of asset the firm lacks (strategic-asset-seeking).
MNE's have evolved their strategy from simply market and resource seeking, to intelligence gathering. People and skills are valued more than raw materials and profit margins, at least initially, but are expected to come with a more skilled workforce (Bartlett and Beamish).
But, although MNE's may have access to these locations, they need to navigate the local differences (localisation), to access the advanced and specialised factors these locations provide. Coupled with the headache of integrating multiple, overseas locations can be a challenge, considering CSR, policies and laws (integration).
Physical distance is still a cost factor to realise, even if technology may be making the perceptual distance shorter (Ghemawat, 2001).
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