A social process that directs an economy's flow of good/services from producers to consumers in a way that effectively matches demand and supply and accomplishes the objectives of society.
Macro-environment- PPEST
- Phyiscal - e.g. climate change, pollution
- Political & Legal - e.g. policy making, EU, regulations
- Economic - employment, interest rates, BREXIT
- Social - demographic, culture
- Technological - e.g. bluetooth, vending machines, 3-D etc.
Micro-Environment
The forces that effect a companies ability to operate efficiently:
- suppliers
- customers
- distributors
- competitors
Comments
No comments have yet been made