SWOT - Online Media
- Created by: Chloe
- Created on: 05-06-13 14:42
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- SWOT - Online Media
- Threats
- No subscription fees, so readers aren't as loyal
- No 'fixed' income - money is only gained from adverts - so heavily reliant on advertising
- Lots of other online magazine sites
- People don't pay much attention to the adverts
- Opportunities
- Often preferred to print based media
- Advertises things that relate to the magazine and target audience - things they may want to buy
- Adverts are more interactive and intersting
- Wider range of adverts - they change - more products can be advertised
- Weaknesses
- Money is only gained from adverts
- Not everyone has the internet/has access to the internet
- Relies on technology for the site to work
- Strengths
- You don't pay to read the articles
- Can be accessed on mobile devices
- Interactive, social networking etc.
- Often updated
- Adverts can be changed
- Easily accessible
- Threats
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