SWOT - Print-Based Media
- Created by: Chloe
- Created on: 05-06-13 15:07
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- SWOT - Print-Based Media
- Threats
- Online media is ofter preferred to print-based media - people often like to read the articles they want to online
- Online technology is slowly taking over print-based media - the amount of people buying/reading the magazines are decreasing
- Opportunities
- Posters, free material/gifts
- Advertises things that relate to the magazine and their target audience - things that they might want to buy
- Adverts stay the same so people can look at them later
- Adverts are more effective than online because they're bigger and more noticeable
- Weaknesses
- People often prefer the internet
- Can't be updated/edited/ added to after its been published
- Costs money to purchase
- Print based media can be lost
- Strengths
- Can be taken anywhere
- Can be read at all times - you don't have to have access to the internet
- Threats
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