Language and Power Mindmap
- Created by: Gillian1999
- Created on: 12-04-17 10:38
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- Language and Power
- Theorist: Wareing (1999)
- Wareing said there are 3 types of power
- Political: e.g politicians, police, law
- Personal: e.g occupation, role
- Social group: e.g class, gender, age
- Wareing said there are 3 types of power
- Power can be instrumental
- Used to enforce authority
- Power can be influential
- Used to persuade others
- Powerful participants can: choose the topic, select other participants, limit when others speak, force others to speak and correct the speech of others
- Key Terminology
- Ideology: a world view, or a set of beliefs, held by an individual or a group
- Powerful Asymmetry: a difference in the power of individuals in a conversation
- Theorist: Norman Fairclough: (2001)
- This is a trick to make consumers feel they are being personally addressed by what is really a faceless corporation
- This is done by using: direct address, 2nd person pronouns, implied familiarity and friendliness/ flattery. This adds creates a sense of power
- This is a trick to make consumers feel they are being personally addressed by what is really a faceless corporation
- Theorist: Wareing (1999)
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