Language and Power Mindmap

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  • Language and Power
    • Theorist: Wareing (1999)
      • Wareing said there are 3 types of power
        • Political: e.g politicians, police, law
        • Personal: e.g occupation, role
        • Social group: e.g class, gender, age
    • Power can be instrumental
      • Used to enforce authority
    • Power can be influential
      • Used to persuade others
    • Powerful participants can: choose the topic, select other participants, limit when others speak, force others to speak and correct the speech of others
    • Key Terminology
      • Ideology: a world view, or a set of beliefs, held by an individual or a group
      • Powerful Asymmetry: a difference in the power of individuals in a conversation
    • Theorist: Norman Fairclough: (2001)
      • This is a trick to make consumers feel they are being personally addressed by what is really a faceless corporation
        • This is done by using: direct address, 2nd person pronouns, implied familiarity and friendliness/ flattery. This adds creates a sense of power

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