In 2006, its income was $32 billion (£19 billion).
Empolyees 130,000 people plus 40000 suppliers over 50 countries
Started as a small animation studio in California in 1950s
Expanded in the 1980s by taking advantage of the satellite and communications revolution.
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Global Activities
230 linked satellite and cable TV companies
6 film/ TV production and distribution compainies
12 publising companies and 15 magazines and news papers
728 shops worldwide, plus galleries abd toy companies
5 record labels and music publishing
2 theather production companies
5 theme parks and resorts and A curise line
Sports franchises and teams
Multimedia- producing CD-ROMs and e-games
Property and human resource agencies
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How Companies Grow
1. By Expansion
Where a company grows because of the popularity of its product
2. By Merger or Takeover
Where a company takes over rivals who are making the same product to increase market share.
3. By Diversifying
Where companires take over other companies to broaden their product range.
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New Economy- New Heroes
Disney is a new economy where creating new ideas has become as important as producing goods
Ideas start in the USA but produceds are made overseas
In 2006, they made $23 billion (£14 billion) on merchandise alone.
Disney operates a just-in time prodution which means they can wait to see the success of a film before production starts, demands fast turn arounds and can outsource, also means products are cheaper however overseas workers are exploited and may use toxic products ban in the USA.
Disney are increasing monitoring overseas factories to insure high standards and cancelled contrracts where were being abused but wages are still low.
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The other side of Disney toys
Before it closed, the workers in a Bangladesh factory were paid US$0.15 for every US$17.99 Disney tshirt they made.
A Chinese toy supplier for Toyko Disneyland closed in 2006 afteer a campaign against working conditions resulting in 800 workers lossing there jobs without compensation after working 12-16 hours a-day and if they didnt met production targets they had to work unpaid overtime and wothout breaks.Those stuffing toys sufferef skin allergies and sore throats from inhaling fine particles from the stuffing
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Disney and Cultural Globalisation
Is The World Becoming 'Disneyfied'?
Disney owns Spanish speaking radio statons, foreign language TV channels and a Chinese-language radio station un Hong Kong.
Several Disney films target specific markets:
'Mulan' marked Disney's entry into china
'Hunchback of Notre Dame' was lanched to re-brand Disneyland in Paris
'The Lion King' was aimed at Africa, 'Aladdin' at the Middle East and 'The Resuers Down Under' and 'Finding Nemo' targeted Austrilia.
Disney have a global market but with there characters being Americanised (changing of cultures)
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'Disneyfication' Process
Influence of urban planning
Shopping mails often on suburban edge-of-town developments
Disney-themed fast food outlets
Crowed monitoring with CCTV cameras
Resort tourism with everything on site
Media Influences
Disney TV Channels broadcast 24 hours a day and Disney owns share in commercail TV channels
Chinese state TV uses Disney ESPN for sports coverage
Influencing Governments
The US government enforces copyright protection for US compainies like Disney
The French government paid $2 billion towards Eurodisney, providing 30000 jobs
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