Evaluate the importance of rebranding when regenerating rural areas
- Created by: kyra-Alice
- Created on: 05-07-17 17:08
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- Evaluate the importance of re-branding to the success of rural regeneration. 20 marks
- CASE STUDIES: Powys Regeneration Partnership and the Bronte County
- Why is rebranding important?
- No
- It can isolate different social groups and by rebranding it could introduce concepts/ companies that may have the opposite effect on the locals.
- Rebranding could make the area more popular so housing prices could soar and availability reduce. Bad for the locals
- Rural areas often want to stay that way unless tied to a city so rebranding isn't essential because of this.
- Yes
- Rebranding allows competition between rural areas
- No
- What is rebranding?
- Where a place is redeveloped and marketed
- Attracts new investors
- May involve regeneration and/or re-imaging
- How does rebranding lead to success?
- Attracts new investors to the area. In Powys investment in IT is occuring through the Carmarthenshire Community Broadband Partnership
- Untitled
- Enhances an area, and the image for the area
- Attract tourism
- Attracts new investors to the area. In Powys investment in IT is occuring through the Carmarthenshire Community Broadband Partnership
- Powys Regeneration Partnership focuses on 9 themes
- Local culture and creative industries
- Education and skills
- Economic growth
- Quality of service provision
- Health and well being of the community
- Environment and place
- Renewable energy ,research and development
- Tourism
- The needs of young people.
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