- Created by: Hadley023
- Created on: 25-03-19 12:29
- Private investors wanting to make a profit.
- Property developers, builders, business owners such as restaurants and wine bars.
- E.g. Riverside, Norwich.
- Large scale organisations such as development agencies within local authorities.
- Private investors such as insurance and pension fund managers.
- E.g. former dockland areas such as Salford Quay, Manchester.
- Flagship development
- Large scale on-off property projects.
- Distinctive architecture.
- Attract further development and investment.
- E.g. Millennium Stadium, Cardiff.
- Following international sporting events which brought investment and regeneration.
- E.g. London Olympics, 2012.
- Events/ themes
- Major festivals such as those associated with the European capital of culture.
- Catalyst for cultural development and the transformation of a city.
- Can reinforce a particular heritage look or promote place as modern.
- E.g. Covent Garden, London.
- Wessex tourist board has based much of the re-branding of the rural region on the heritage of the region to incorporate ancient monuments such as Avebury, Stonehenge and Saxon history.
- Galleries and art events e.g. Guggenheim Museum, Bilbao.
- Olympics, World Cup and Formula 1. E.g. Bahrain.
- Some places have a reputation of high quality food e.g. Ludlow, Shropshire.
- Importance of consumer spending, re-branding can be aided by retail developments
- Flagship Selfridges store opened 2003 in
- This has become an icon of re-branding and further re-development in New Street Station.
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