Interviews

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  • INTERVIEWS
    • ADVANTAGES
      • Conversational style
      • Build trust/Rapport
      • More in-depth questions
      • Easier to transcribe
    • DISADVANTAGES
      • Time consuming
      • Interviewer might interrupt flow of the participant
      • Participant might answer for the sake of the interview
    • TYPES OF INTERVIEWS
      • Structured
        • Pre-determined questions
        • Basically a questionnaire
        • USE IF EXISTING STRUCTURED FRAMEWORK
      • Non-Structured
        • Interviewer knows aims but participant leads direction of interview
        • Open questions
        • USE IF NO EXISTING FRAMEWORK
      • Semi-Structured
        • Some structure but opportunity to be flexible
        • Use responses of participant to ask further questions
    • TECHNIQUE
      • Body language
      • Verbal and Non-Verbal Communication
      • Build Rapport
      • Ask Permission
    • CONTENT
      • Open/Closed Questions
      • Introduction
      • Probes and Follow Up Questions
      • Use opportunities to ask more questions
    • ANALYSIS
      • Thematic Analysis
      • Content Analysis
      • Recorded and Transcribed

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