Focus Groups
- Created by: katieplatts
- Created on: 25-04-19 17:19
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- Form of qualitative data collection in an interactive group discussion format.
- FOCUS GROUPS
- Advantages
- Encourages people to share more - relaxed approach
- Useful to find out appropriate intervention
- Get more spontaneous, emotional views
- The result of focus group is greater than the sum of multiple interviews
- Disadvantages
- Hard to transcribe
- People may not feel comfortable in a large group
- False consensus
- People may overestimate that others think/behave in the same way as them
- Difficult to build trust/rapport
- Advantages
- FOCUS GROUPS
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